„Volvo S90“ marks an impressive milestone for „Volvo Cars“. Better known for its SUVs and estates, the Swedish manufacturer has jumped into the premium sedan segment and confidently offered an exceptional business-class model. In designing the „S90“, the creators drew inspiration from their native culture. In every innovative function and elegantly simple design element, there is a touch of Sweden.

The new „Volvo“ modular platform architecture (Scalable Product Architecture, SPA) allowed the designers to extend the boundaries of exterior design in ways that were previously impossible. This resulted in a luxurious car that expresses power and solidity through its proportions. With a focus on achieving precise proportions, this became the foundation for creating the solid and confidence-inspiring character of the S90.

The sensation of driving the new S90 is designed to last a lifetime. This sensation is perfectly described by Thomas Ingenlath, senior vice president of design at „Volvo Cars“: „We’re talking about having a car that you’re excited about not just when you buy it. It gives you the same feeling after six months, after a year, two years, and then into the future.”

With a multitude of the latest technologies used – from advanced safety features to cloud-based applications and services – the S90 is further proof of the ongoing transformation of the Swedish brand.